Creative Direction
The creative direction I offer is primarily championing the crossroads where engaging activities, beautiful design, relevant technology & multifaceted culture converge with robust strategy.
It is the process of overseeing it all, guiding all the pieces so they create a successful outcome while still maintaining the project goals and ultimately the bottom line.
Ultimately, they must ensure that everyone is working to the same brief, with a clear picture of the requirements to generate and deliver ideas that will ultimately result in a quality product.
Concept Development
Preliminary Spatial Design
Volumetric Sketch Concepts
White Card CGI Visualisation
Concept Visualisations
White Card CGI Visualisation
Sketch Ideas
White Card CGI Visualisation
Moodboards
Early Planning Design
Sketches from Project Workshop
Worked Up Sketch Designs
White Card CGI Visualisation
Moodboards
Brand Physical Manifestation
Initial Spatial Planning
Brand Colourways
Branding & Logos
Sketch Visualisation
Architectural Sketch Visuals
White Card CGI Visualisation
Briefing Moodboards
Moodboards
Architectural Sketch Visuals
Interpretive Design Drawings
Architectural Sketch Visuals
Concept Moodboards
Illustrations
White Card CGI Visualisation
Sketch Ideas
A great creative director has a broad knowledge of disciplines required to deliver complex projects that deliver high financial and reputational value. They must manage and work fluidly with multiple stakeholders at C-suite level and suppliers and consultants from diverse disciplines, to identify key objectives, map out the critical creative path and carry forward an idea or project from conception to execution.